Comcast denies ever being approached for Apple's rumored streaming TV service

A streaming TV service from Apple is once again rumored to be in the cards, as it has been at various times during the last five or so years. But this latest outbreak of speculation, which began with a March 17 Wall Street Journal report , is perhaps the most intense in recent memory. Not only does it have an unprecedented air of credibility, but it also possesses something else that had been missing until now: a tense "will they or won't they" side plot.